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Candidates and Issues in Local Elections

University of New Orleans

This research examines the interplay of candidate choice and issue opinions in a local mayoral election. The data are from a panel survey of registered voters. Results indicate, first, that opinion on local issues is fairly stable compared to opinion on national issues. A proximity explanation is offered. Results also show reciprocal effects between candidate choice and other election attitudes. Issue opinions that affect the choice of a candidate are also affected by that choice. It is often a mistake to put candidates, especially an incumbent, at the end of the causal chain. The actual causal sequence is often a function of the particular election.

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