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Is There a Gender Gap in the Value of Campaign Resources?

Oklahoma State University

Efforts to explain the underrepresentation of women in Congress, as well as other institutions, have failed to detect significant gender differences in the availability of campaign resources. Thus one may be tempted to conclude that the underrepresentation of women is unrelated to the availability of resources. However, implicit in this conclusion is an assumption that the effects of resources are gender neutral. If the value of a resource depends on the gender of the candidate, women may need more or less of a resource to do as well as men. On this note, the author tests that assumption by examining House races between 1988 and 1992. For challengers, the author finds that the value of campaign spending and party strength is greater for men than women, whereas in open-seat races, women received greater value from a strong party than did men.

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