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The Mobilization of Campaign Activists By the Party Canvass

Spelman College

This research examines the role of the personal contacting activities of the political parties as mobilizing forces in what Verba and Nie termed campaign activities. A reformulated rational choice model is discussed in which parties seek to reduce certain avoidable and unavoidable costs associated with political participation. Using data from the 1952 through 1994 American National Election Studies, it is shown that the party contact has been and continues to be a major factor in mobilizing campaign activists. Its influence is remarkably robust, maintaining statistical and substantive significance even after controlling for other important factors usually associated with political behavior.

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