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Sex and the Grand Old Party

An Experimental Investigation of the Effect of Candidate Sex on Support for a Republican Candidate

David C. King

Harvard University

Richard E. Matland

University of Houston

We report the results of an experiment involving 820 randomly sampled adults. Half heard about a female Republican candidate for Congress. The other half learned of an otherwise identical male candidate. Democrat and Independent voters were more likely to trust, think qualified, view as a leader, and vote for the female Republican (contrasted with the male Republican). On the other hand, being female led to associations that hurt Republican women within their own party. We augment our experimental results by providing evidence that Republican women have done significantly worse than Democratic women in winning nominations in open-seat congressional districts.

Key Words: experiment • women • primaries • gender schemata • voting heuristics

American Politics Research, Vol. 31, No. 6, 595-612 (2003)
DOI: 10.1177/1532673X03255286
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