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American Politics Research
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The Electoral College, Mobilization, and Turnout in the 2000 Presidential Election

David Hill

Valdosta State University

Seth C. McKee

University of Texas at Austin

This study takes a two-stage approach to examining the impact of the electoral college on turnout in the 2000 presidential election. First, we examine whether battleground states received more media spending and visits by the candidates and their party committees compared to nonbattleground states. Second, we examine whether media spending and candidate visits were related to state-level turnout. The results of the project show that the battleground states did receive significantly more media expenditures and candidate visits from the two major party campaigns than nonbattleground states. Furthermore, when controlling for state-level contextual and political factors, the more media expenditures and candidate visits a state received the higher the state turnout. Finally, the analysis reveals that state battleground status indirectly impacted state-level turnout through its effect on media spending and candidate visits.

Key Words: electoral college • presidential elections • mobilization • turnout • campaign strategy • presidential candidates

American Politics Research, Vol. 33, No. 5, 700-725 (2005)
DOI: 10.1177/1532673X04271902
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