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American Politics Research, Vol. 32, No. 3, 338-370 (2004)
DOI: 10.1177/1532673X03260580

Gone Public

The Impact of Going Public on Presidential Legislative Success

Andrew W. Barrett

Marquette University

Since the publication of Samuel Kernell’s Going Public in 1986, many political scientists have accepted the theory of going public; yet, few scholars have tested the effectiveness of this presidential strategy. This article provides the first large-scale quantitative test of going public to determine whether this strategy increases the president’s probability of success in the legislative arena. In particular, this study is based on a content analysis of thousands of presidential remarks from the PublicPapers of the Presidentsfor the years 1977-1992regarding 186 significant pieces of legislation. Based on this analysis, going public is a successful legislative strategy for presidential initiatives and other bills supported by the president.

Key Words: presidential legislative success • president and Congress • lawmaking process • presidential rhetoric • presidential speechmaking • going public


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